Branding

Planning and Strategic Development

Carr Marketing Communications draws upon two proven, proprietary planning
processes – 24•7•21^SM Strategic Planning and C⁴ Marketing Consulting^SM –- to customize a plan based on a client’s specific needs.

Among the plans developed are:

Strategic Branding Plans
Strategic Marketing Plans
Strategic Public Communication Plans
Strategic Public Relations Plans

24•7•21^SM Strategic Planning

To plan effectively for future success, organizations must employ and adhere to a proven planning process. Carr’s 24•7•21^SM Strategic Planning is a proprietary process designed to facilitate the preparation and implementation of comprehensive, results-oriented plans for branding, marketing, public communications and public relations.

This exclusive process breaks down the planning operation into easy, workable segments, each optimizing the talents of those responsible for planning and those who need to be involved in its preparation and implementation.

24•7•21^SM Strategic Planning allows for proper planning input, prioritized decision making, and an optimal opportunity for participation by the key organizational stakeholders.

24•7•21^SM Strategic Planning enables companies and organizations to think about change in futuristic terms. Its name reflects the fact that our organizations can be influenced 24 hours per day, 7 days a week in a 21st Century climate of increasing business globalization, “real-time” communications, and unconventional work styles.

Carr’s 24•7•21^SM Strategic Planning enables organizations to successfully answer important questions deemed critical to future success. These questions include:

• How do we properly begin planning and include the right people in the planning process?
  
• Where do we stand now in terms of our strengths, weaknesses, opportunities and threats?
  
• What are our goals and objectives?
  
• How are we going to get there? Who will do it?
  
• How will we know we're getting the right types of results?

Senior executives will find five significant phases in the 24•7•21^SM Strategic Planning process that will easily guide their planning ventures. The first phase, called the Starting Phase, is extremely helpful in assisting organizations that have difficulties in beginning a strategic planning process.

C⁴ Marketing Consulting^SM

Carr Marketing Communications also offers clients our C⁴ Marketing Consulting^SM process for sophisticated marketing advice which enables clients to determine short and long-term actions by quickly assessing their:

• Competencies
  
• Customers
  
• Competitors
  
• Communications

Public Relations/Communications

Carr Marketing Communications is very qualified to address those important public relations and communications issues that can affect the long-term growth and prosperity of a business.

Our unique approach called PersuasionRelations^SM offers an easy four-step process for senior executives to successfully address any public relations/communications challenge. It incorporates these services:

Reputation Management
Crisis Communications
Issues Management
Key Messaging
Media/Spokesperson Training
Media Relations Strategy
Media Relations
Media Kit Development
News Releases and Advisories
Media List Development and Maintenance
Trade and Consumer Media Outreach
Proprietary Media Coverage Measurement and Analysis System

PersuasionRelations^SM takes in the key elements of research, planning, execution and program evaluation to deliver communication programs of substance and longevity.