Bob Carr is co-founder and president of Carr Marketing Communications, a strategic communications consulting firm helping clients primarily in the healthcare and environmental risk communication industries to successfully build and protect their brand value.

He brings to these clients a rare blend of strategic foresight and business planning and communications experience. Bob's expertise makes him a sought-after speaker and presenter on the topics of public relations, branding, strategic planning and risk communications.

With more than 25 years of marketing and communications experience, Bob has provided valued planning and strategic counsel to a variety of national and regional clients in the areas of healthcare, environmental risk communications, financial services, professional service firms and cultural marketing.

He is certified as a strategic planner by the American Management Association International and is the recipient of an MBA degree from St. Bonaventure University. He also graduated magna cum laude with a B.A. degree in journalism from St. Bonaventure.

Bob has been an accredited member (APR) of the Public Relations Society of America (PRSA) for the past 20 years and an elected member of PRSA's Counselors Academy for the past 11 years.

Highlighting his professional presentations are "Using Research to Gauge Community Healthcare Perceptions" at PRSA's International Conference, "Responsible Communication" at the 11th Annual Southern States Environmental Conference hosted by Mississippi State University and "Strategic Planning and Environmental Communications" at the Annual Industry-Environment Conference of the Business Council of New York State.

Bob was the co-recipient of the Buffalo-Niagara PRSA Chapter's first "Public Relations Practitioner of the Year" Award (1987) and was named "Alumnus of the Year" in 1992 by St. Bonaventure University's Russell J. Jandoli School of Journalism and Mass Communication.

In 1993, a year before co-founding Carr Marketing Communications, he was named by Business First of Buffalo as one of its annual "40 Under Forty," honoring 40 Western New Yorkers under the age of 40 for their professional success and community involvement.

Bob has taught Organizational Communication in St. Bonaventure's School of Business graduate program on "Professional Leadership" and currently teaches Marketing Communications Research and Strategic Marketing Management in St. Bonaventure's graduate Integrated Marketing Communications (IMC) program.

Before co-founding Carr Marketing Communications, Carr headed Wolf Carr Public Relations, a division of The Wolf Group headquartered in Toronto, Canada; served as senior vice president of marketing and communications for the Greater Buffalo Chamber of Commerce; and served as director of public relations for Duquesne University and St. Bonaventure University.

He began his post-collegiate communications career as a reporter for the first Gannett Group newspaper, the Elmira Star-Gazette and Sunday Telegram, where he was the lead on a team which captured a New York State Associated Press Award for Spot-News Coverage on the Blizzard of 1978.

Cheryl Carr, MA, ABC
Chief Operating Officer
ccarr@carrmarketing.com

Cheryl Carr is co-founder and chief operating officer of Carr Marketing Communications. She has more than 20 years experience in providing strategic communications counsel to clients with a primary focus on marketing consulting and healthcare communications. In addition, she serves as the firm’s consultant for advertising production and placement.

Cheryl's expertise helped guide the development of first-time strategic marketing communications programs for the Western New York Association for Homes and Services for the Aging, Beechwood Continuing Care and Cuba (NY) Residential Care Facility; and a first-ever branding program for Lutheran Social Services in Jamestown, NY. She assisted in the development and design of a regional web site for family caregivers, WNYSeniorCare.org, which won the 2007 Innovation of the Year award from the New York Association of Homes and Services for the Aging.

Foremost among her achievements has been the successful organization of communications facilitation sessions on behalf of the New York Association of Area Agencies on Aging and the Community Health Foundation of Western and Central New York.

Cheryl was also instrumental in the efforts leading to international and national recognition for the work done by Carr Marketing Communications on behalf of our clients. The outstanding results were two Gold Quill Awards from the International Association of Business Communicators (IABC) and a Bronze Anvil Award from the Public Relations Society of America.

Her community work has included participation as a troop leader and Council delegate for the Girl Scout Council of Buffalo & Erie County. She was the first ever from the Town of Amherst to be recognized by the Council with its "CEO Leadership Appreciation Award." She also serves on the advisory board for the Women’s Business Center at Canisius College, the Aging With Honor Impact Council of the United Way of Buffalo and Erie County, and the marketing committee of Leave a Legacy® Western New York.

A native of Liverpool, NY, Cheryl has a bachelor's degree in journalism from Boston University's College of Communications and a master's degree in history from St. Bonaventure University. She is an accredited business communicator by IABC and is a past president of IABC's Buffalo-area chapter.

Cheryl began her career as a reporter/editor for Gannett Group newspapers and the former Buffalo Courier-Express. She then provided public relations services for two Pittsburgh, PA advertising/public relations firms and served as communications coordinator for Dresser Industries, a Fortune 100 company, in Olean, NY.

Jim Pasinski
Public Relations Manager
jpasinski@carrmarketing.com

Jim brings to Carr clients strong writing and communication skills and a proficiency in media relations, publications, Web site content development, and project management. His diverse work experience in the media, cable television, and higher education is also an asset.

Jim has experience working with Carr clients in the areas of environmental communications, healthcare, finance and economic development.

Prior to joining the Carr team, Jim was the assistant director of communications and marketing at the University of Pittsburgh – Bradford. At Pitt-Bradford, Jim managed media relations and served as editor of Portraits, the university magazine for alumni and friends. Jim started his career as news director at WESB/WBRR radio in Bradford, Pa. He was also a news reporter for The Bradford Era, where he received a Pennsylvania Associated Press Award for a series of articles researched and written dealing with the finances of a publicly funded agency.

Jim also served as a project manager at Adelphia Communications where he worked with numerous departments in Adelphia offices nationwide in an effort to improve technical operating performance and the customer experience.

Megan Webb - Account Executive

Megan Webb brings to Carr clients strong written and organization skills and a proficiency in media relations, public relations tactics, Web site content development, and project management.

Megan has experience working with Carr clients in the healthcare, environmental remediation, not-for-profit and financial sectors. Prior to joining the Carr team, Megan was an account executive for an Atlanta-based marketing agency where she managed media relations and public relations tactics and assisted in strategic brand development for numerous business-to-consumer and business-to-business clients.

She was also a Web site copywriter for several nationally renowned retailers.

Megan earned a bachelor’s degree in communications and English writing from St. John Fisher College in Rochester, N.Y. She is a Buffalo native.

Katherine Sanok - Team Marketing Assistant

Katherine provides office organizational support and measurement documentation for all Carr Marketing Communications clients. With a background in retail and receptionist services, she is especially adept at conducting research on media and public relations trends and monitoring online media coverage.

She is attending Buffalo State College and will be receiving her bachelor’s in public communication with a concentration in fashion merchandising.

Strategic Partners

Carr Marketing Communications has developed long-term strategic partnerships with professionals who bring additional expertise and experience in research, creative development and application, and public relations strategy and implementation. These partnerships bring long-term value to our clients.

George P. Evans, B.A., M.S., Ph.D.
Senior Strategic Planner and Research Analyst

Dr. Evans has more than 30 years' experience in research methodology and programs and is highly proficient in research instrument development, research supervision, data analysis and recommendations

He has provided expertise on key Carr research projects over the past eight years, including successful community surveys and focus groups in healthcare and environmental risk communications.

Dr. Evans is a graduate of Rider College and earned a master's degree in journalism (with a minor in political science) from Ohio University. He was awarded a Ph.D. in mass communication (with a minor in international studies) from Syracuse University.

Jeffrey F. Feinen
Creative Services Consultant

Jeff has more than two decades of award-winning experience in creative branding, advertising, collateral design and media planning and buying.

He has worked successfully with Carr Marketing Communications clients in health care, financial services, and business-to-business for the past 12 years in bringing branding strategies to creative fruition with graphic identity development, advertising, online graphics and collateral design and production.

Jeff is a graduate of the State University College at Buffalo receiving his BA in Art Education, and his MFA from Syracuse University.