Bob Carr is co-founder and president of Carr Marketing Communications, a strategic communications consulting firm helping clients primarily in the healthcare and environmental risk communication industries to successfully build and protect their brand value.

He brings to these clients a rare blend of strategic foresight and business planning and communications experience. Bob's expertise makes him a sought-after speaker and presenter on the topics of public relations, branding, strategic planning and risk communications.

With more than 25 years of marketing and communications experience, Bob has provided valued planning and strategic counsel to a variety of national and regional clients in the areas of healthcare, environmental risk communications, financial services, professional service firms and cultural marketing.

He is certified as a strategic planner by the American Management Association International and is the recipient of an MBA degree from St. Bonaventure University. He also graduated magna cum laude with a B.A. degree in journalism from St. Bonaventure.

Bob has been an accredited member (APR) of the Public Relations Society of America (PRSA) for the past 20 years and an elected member of PRSA's Counselors Academy for the past 11 years.

Highlighting his professional presentations are "Using Research to Gauge Community Healthcare Perceptions" at PRSA's International Conference, "Responsible Communication" at the 11th Annual Southern States Environmental Conference hosted by Mississippi State University and "Strategic Planning and Environmental Communications" at the Annual Industry-Environment Conference of the Business Council of New York State.

Bob was the co-recipient of the Buffalo-Niagara PRSA Chapter's first "Public Relations Practitioner of the Year" Award (1987) and was named "Alumnus of the Year" in 1992 by St. Bonaventure University's Russell J. Jandoli School of Journalism and Mass Communication.

In 1993, a year before co-founding Carr Marketing Communications, he was named by Business First of Buffalo as one of its annual "40 Under Forty," honoring 40 Western New Yorkers under the age of 40 for their professional success and community involvement.

Bob has taught Organizational Communication in St. Bonaventure's School of Business graduate program on "Professional Leadership" and currently teaches Marketing Communications Research and Strategic Marketing Management in St. Bonaventure's graduate Integrated Marketing Communications (IMC) program.

Before co-founding Carr Marketing Communications, Carr headed Wolf Carr Public Relations, a division of The Wolf Group headquartered in Toronto, Canada; served as senior vice president of marketing and communications for the Greater Buffalo Chamber of Commerce; and served as director of public relations for Duquesne University and St. Bonaventure University.

He began his post-collegiate communications career as a reporter for the first Gannett Group newspaper, the Elmira Star-Gazette and Sunday Telegram, where he was the lead on a team which captured a New York State Associated Press Award for Spot-News Coverage on the Blizzard of 1978.

Cheryl Carr, MA, ABC
Chief Operating Officer
ccarr@carrmarketing.com

Cheryl Carr is co-founder and chief operating officer of Carr Marketing Communications. She has more than 20 years experience in providing strategic communications counsel to clients with a primary focus on marketing consulting and healthcare communications. In addition, she serves as the firm’s consultant for advertising production and placement.

Cheryl's expertise helped guide the development of first-time strategic marketing communications programs for the Western New York Association for Homes and Services for the Aging, Beechwood Continuing Care and Cuba (NY) Residential Care Facility; and a first-ever branding program for Lutheran Social Services in Jamestown, NY. She assisted in the development and design of a regional web site for family caregivers, WNYSeniorCare.org, which won the 2007 Innovation of the Year award from the New York Association of Homes and Services for the Aging.

Foremost among her achievements has been the successful organization of communications facilitation sessions on behalf of the New York Association of Area Agencies on Aging and the Community Health Foundation of Western and Central New York.

Cheryl was also instrumental in the efforts leading to international and national recognition for the work done by Carr Marketing Communications on behalf of our clients. The outstanding results were two Gold Quill Awards from the International Association of Business Communicators (IABC) and a Bronze Anvil Award from the Public Relations Society of America.

Her community work has included participation as a troop leader and Council delegate for the Girl Scout Council of Buffalo & Erie County. She was the first ever from the Town of Amherst to be recognized by the Council with its "CEO Leadership Appreciation Award." She also serves on the advisory board for the Women’s Business Center at Canisius College, the Aging With Honor Impact Council of the United Way of Buffalo and Erie County, and the marketing committee of Leave a Legacy® Western New York.

A native of Liverpool, NY, Cheryl has a bachelor's degree in journalism from Boston University's College of Communications and a master's degree in history from St. Bonaventure University. She is an accredited business communicator by IABC and is a past president of IABC's Buffalo-area chapter.

Cheryl began her career as a reporter/editor for Gannett Group newspapers and the former Buffalo Courier-Express. She then provided public relations services for two Pittsburgh, PA advertising/public relations firms and served as communications coordinator for Dresser Industries, a Fortune 100 company, in Olean, NY.

Jason Mollica
Public Relations Manager
jmollica@carrmarketing.com

Jason brings to Carr clients strong communication skills and a proficiency in media relations, publications, Web site content development, and social media.

His diverse work experience in the media, professional baseball,
and higher education is also an asset.

Jason is working with Carr clients in the areas of environmental communications, healthcare,
finance and economic development.

Prior to joining the Carr team, Jason was the assistant director of communications and public relations at Niagara University. At Niagara, Jason was responsible for launching a monthly Pod cast series with campus newsmakers.  He was also a contributing writing to the Eagle, the university magazine for alumni. Jason started his career as a multimedia producer for WCAU-TV in Philadelphia, Pa.

Jason previously worked for Fox News Channel in New York, N.Y. as a producer for Fox News Radio and an editor for the Fox News Channel.  During the summer months, Jason is the public address announcer for the Buffalo Bisons, the Triple-A affiliate of the New York Mets.

Jason is a 1997 graduate of Temple University, where he received a bachelor's degree in communications.

Megan Webb
Account Executive
mwebb@carrmarketing.com

Megan Webb brings to Carr clients strong written and organization skills and a proficiency in media relations, public relations tactics, Web site content development, and project management.

Megan has experience working with Carr clients in the healthcare, environmental remediation, not-for-profit and financial sectors. Prior to joining the Carr team, Megan was an account executive for an Atlanta-based marketing agency where she managed media relations and public relations tactics and assisted in strategic brand development for numerous business-to-consumer and business-to-business clients.

She was also a Web site copywriter for several nationally renowned retailers.

Megan earned a bachelor’s degree in communications and English writing from St. John Fisher College in Rochester, N.Y. She is a Buffalo native.

Katie Essner
Public Relations Account Coordinator

Katie Essner adds to the Carr team a background in print journalism as well as a strong knowledge of public relations and media tactics.

In coordination with the Yoknapatawpha Arts Council in Oxford, Miss., Katie worked as an event director and developed a public relations strategy for the non-profit organization.

Katie received a bachelor's degree from the University of Mississippi in print journalism with an emphasis in public relations.

At the university, she held positions of copy chief, copy editor and reporter for The Daily Mississippian.

She is currently a graduate student at St. Bonaventure University and will graduate in December 2010 with a master's degree in integrated marketing.

Strategic Partners

Carr Marketing Communications has developed long-term strategic partnerships with professionals who bring additional expertise and experience in research, creative development and application, and public relations strategy and implementation. These partnerships bring long-term value to our clients.

George P. Evans, B.A., M.S., Ph.D.
Senior Strategic Planner and Research Analyst

Dr. Evans has more than 30 years' experience in research methodology and programs and is highly proficient in research instrument development, research supervision, data analysis and recommendations

He has provided expertise on key Carr research projects over the past eight years, including successful community surveys and focus groups in healthcare and environmental risk communications.

Dr. Evans is a graduate of Rider College and earned a master's degree in journalism (with a minor in political science) from Ohio University. He was awarded a Ph.D. in mass communication (with a minor in international studies) from Syracuse University.

Jeffrey F. Feinen
Creative Services Consultant

Jeff has more than two decades of award-winning experience in creative branding, advertising, collateral design and media planning and buying.

He has worked successfully with Carr Marketing Communications clients in health care, financial services, and business-to-business for the past 12 years in bringing branding strategies to creative fruition with graphic identity development, advertising, online graphics and collateral design and production.

Jeff is a graduate of the State University College at Buffalo receiving his BA in Art Education, and his MFA from Syracuse University.