The American healthcare system is facing incredible challenges. The perceptions and behaviors of patients, physicians, donors, subscribers, volunteers and the community-at-large are all affecting the profitability –- and ultimately the survival –- of our healthcare organizations and institutions.

For more than a decade, Carr Marketing Communications has been working with healthcare enterprises to successfully promote positive perceptions and behaviors through pinpoint brand marketing planning and effective public communications.

Our certification in strategic planning and our experience in structuring, facilitating and managing planning processes have been important assets in defining short and long-term solutions to critical business development and community reputation issues.

Our approach and service model have been extremely helpful for:

  • Community Hospitals
  • Healthcare Networks
  • Senior Living/Care Facilities
  • HMOs
  • Home Health Agencies
  • Consumer-Driven Health Plans (CDHP)
  • Third-Party Administrators
  • Medical Schools

Healthcare Industry Services

  • Strategic Marketing Communications Planning
  • Strategic Public Relations Planning
  • Strategic Brand Marketing Planning
  • Marketing Communications Audits
  • Community Surveys and Focus Groups
  • Physician Surveys and Focus Groups
  • Employee Surveys and Focus Groups
  • Client Surveys and Focus Groups
  • Marketing Communications Programs

- Media Training
- Crisis Communications
- Media Relations
- Employee Communications
- Physician Communications
- Web Site Assessment and Development
- Direct Mail and Advertising


Healthcare Professional Development

The Carr Marketing Communications team participates annually in several national conferences, gaining information and “best practices” for the benefit of our healthcare clients. Among the most important session topics have been:

  • “Building a Preferred Brand Position that Drives Market Share”
  • “Communicating Outcomes and Quality”
  • “Using a Marketing Audit to Focus Resources”
  • “Jumpstarting Growth and Market Presence”
  • “The Power of True Stakeholder Engagement”
  • “Best Practices in Marketing”
  • “Differentiate Your Market Position and Gain Market Share”
  • “New Results-Proven Targeted Marketing Strategies”
  • “Healthcare's New Consumers: Bobos, Boomers, Healthseekers, and The Wired Retired”
  • “Internal Marketing – It all Starts At Home”
  • “Creating A Market-Driven Organization”
  • “Can You Really Integrate Planning, Marketing and Public Relations”
  • “Assessing and Reorganizing the Public Relations Function”
  • “Three Keys to Successful Employee/Physician Relations”
  • “Development & Implementation of a Physician Relations Program”


Carr is also involved in the following professional organizations:

Society for Healthcare Strategy and Market Development (American Hospital Association)
The Health Academy (Public Relations Society of America)

What Healthcare Clients Say About Carr

Strategic Marketing Communications Program
President, Midwest Community Hospital

“Your expertise helped us develop our hospital’s brand by uncovering and building on our perceived strengths within the community we serve. They helped us identify and communicate with our target audiences which has allowed us to improve our market share.”

Strategic Marketing Plan
President, Senior Care Residential Community

“I would like to commend you on a job well done. From the beginning of this project, our expertise in strategic planning and data research was evident. It was invaluable in keeping us on track and focused. You made what could have been a very difficult process enjoyable as well as educational.”

Public Communications/Media Training
President, Not-for-Profit Regional Health Foundation

“The responses to the workshop where highly favorable. Several people wrote comments of ‘excellent,’ ‘outstanding,’ ‘(instructor) was wonderful,’ ‘good stuff,’ ‘binder materials are great.’ Almost all now feel more prepared for framing the message in presentations and interviews. This was just what we needed.”

 

Clients in Healthcare and Related Services


Appalachian Regional Healthcare
    - ARH Home Healthcare
    - Beckley (WVA) Hospital
    - Harlan (KY) Hospital
    - Hazard (KY) Medical Center
    - McDowell (KY) Hospital
    - Middlesboro (KY) Hospital
    - Morgan County (KY) Hospital
    - Summers County (WVA) Hospital
    - Williamson (KY) Hospital
Beechwood Continuing Care
BlueCross BlueShield of Western New York
BlueShield of Northeastern New York
Buffalo Niagara Medical Campus
Catholic Charities of Buffalo
Children’s Hospital of Buffalo
Community Health Foundation
Cuba Memorial Hospital
HealthforAll
HealthNow NY
Lutheran Social Services
National Children’s Dental Health Month
North American Health Plans
Southern Tier (NY) Health Care System
State University of New York at Buffalo
    - School of Medicine and Biomedical Sciences
Van Wert (Ohio) County Hospital
Western New York Association of Homes and Services for the Aging
WILLCARE Home Health
 
©Carr Marketing Communications Inc. 2007.