Carr Marketing Communications provides a wealth of experience and expertise in the world of travel and tourism, especially in cultural and heritage marketing.

Among the highlights are a decade-long relationship in promoting the Albright-Knox Art Gallery, one of the major venues worldwide for contemporary and modern art, and the successful marketing of the Pan-American Exposition Centennial Celebration.

Efforts on behalf of both clients garnered two international Gold Quill Awards from the International Association of Business Communicators (IABC) and a Bronze Anvil Award from the Public Relations Society of America (PRSA).


Carr Travel and Tourism Services

  • Strategic Communications Planning
  • Communications Audits
  • Audience and Market Research
  • Issues Management
  • Media Contact List Development/Maintenance
  • Media Relations
  • Media Training
  • Key Message Development
  • Public Relations Measurement
  • Marketing Communications Integration

Key Carr Travel and Tourism Results

  • Set the footprint for future events by developing and implementing the public relations effort for the first banner show in 30 years at the Albright-Knox Art Gallery with the William S. Paley Collection.
  • Followed up with major public relations campaign for Monet at Giverny Exhibit that set all-time Albright-Knox Gallery attendance records.
  • Helped the Gallery develop the positioning of the Modigliani and the Artists of Montparnasse Exhibit for an integrated marketing communications program that led to unprecedented national and regional media coverage. Drew record fall-winter attendance and exceeded goal by 11%.
  • Created public relations program for the Spirit of the City: Imagining the 1901 Pan-American Exposition, leading to record annual attendance for the Buffalo and Erie County Historical Society.

What Travel and Tourism Clients Say About Carr

Strategic Public Relations Campaign
Communications Director, Major Tourism Attraction

“You have been such a pleasure to work with this year and we so appreciate your counsel, creativity and support!”

Strategic Marketing/Fundraising Plan
Artistic/Executive Director, Regional Theatre Company

“Thanks again for helping us to get this initiative off to such a wonderful start. Our meetings with you solidified the scope of the campaign, created tangible goals for each potential fundraising sector, and gave us outstanding verbiage for our public relations materials. You also helped us to get ‘our hands around’ a campaign that in the beginning seemed very daunting and hard to pin down.”


Clients in Travel and Tourism

Albright-Knox Art Gallery
Buffalo and Erie County Historical Society
Buffalo Museum of Science
Championship Auto Shows
MusicalFare Theatre
Pan-American Exposition Centennial Celebration
Special Olympics New York Summer Games
Studio Arena Theatre
World Veterans’ Athletic Championships

 

 

 

 
©Carr Marketing Communications Inc. 2007.